3/4 Curious - 1/4 Searching
Commentary and thoughts on start-ups, products and life
In the final part of our series, we will draw a problem / product fit matrix, we will look at the problem statements and feature requests from our existing client base, and draw a comparison between the feature set our product offers and that which is available in market from competition
Read MoreIn this part, we will explore our competition in depth by looking at the strengths and weaknesses of the companies featured in competition profile, and by determining each competitor's market objective.
Read MoreHigh user engagement within application is vital for building an active user community as discussed in Part 1, this kind of engagement has the potential of resulting in a higher Net Promoter Survey score and thus creating meaningful Brand Equity. In-app engagement can also be used in increasing user retention and referral based new customer acquisitions
Read MorePart 2 of the series entails a comprehensive look at different distribution models including technology framework that is related to each model.
Read MoreAfter your developer swipes last drops of sweat off her forehead, and your tester breathes his first sigh of relief, you know your product is market ready, you marketer and graphic designer have been hard at work since last week to develop and tweak all the marketing collateral you need for the launch campaign, and you think you are ready to lift off the veil but your product is more than just lines of shining well-oiled code
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