This is the fifth and the last part of our series in laying down the strategic framework on how to launch an LMS product. In part 1, we covered finding the right channel mix for introducing the product and connecting with prospective clients while building a community around the narrative of your brand. Part 2 discussed different distribution models for our product and their financial implications, part 3 listed the steps to implement a strategy with the focus on increasing user engagement within application and answered the question of how to build a revenue stream under the freemium model. Part 4 highlighted potential competitors for our product and discussed their strategies in depth via SWOT analysis.

In the final part of our series, we will draw a problem / product fit matrix, we will look at the problem statements and feature requests from our existing client base, and draw a comparison between the feature set our product offers and that which is available in market from competition.

Part 5

This is the end of Part 5 and our series on how to strategically design a framework that can lead to a successful product launch campaign for an LMS application. We started the series by asking six key questions, and in the subsequent parts we went in detail to answer each one of them and also listed the steps and viable paths to implement the strategy associated with each facet of product launch. Hope you have enjoyed this series, for any comments and questions, please refer to the comment box below or email the author at m@muneeb.io. Thanks.