3/4 Curious - 1/4 Searching
Commentary and thoughts on start-ups, products and life
The hypothesis of soul and soul mate is such that scientific literature fails to proof, so all we have at our disposal is the work of poets and ancient Greek philosophy, which has pondered on the idea of soul and soulmates.
Read MoreIn the final part of our series, we will draw a problem / product fit matrix, we will look at the problem statements and feature requests from our existing client base, and draw a comparison between the feature set our product offers and that which is available in market from competition
Read MoreIn this part, we will explore our competition in depth by looking at the strengths and weaknesses of the companies featured in competition profile, and by determining each competitor's market objective.
Read MoreHigh user engagement within application is vital for building an active user community as discussed in Part 1, this kind of engagement has the potential of resulting in a higher Net Promoter Survey score and thus creating meaningful Brand Equity. In-app engagement can also be used in increasing user retention and referral based new customer acquisitions
Read MorePart 2 of the series entails a comprehensive look at different distribution models including technology framework that is related to each model.
Read MoreAfter your developer swipes last drops of sweat off her forehead, and your tester breathes his first sigh of relief, you know your product is market ready, you marketer and graphic designer have been hard at work since last week to develop and tweak all the marketing collateral you need for the launch campaign, and you think you are ready to lift off the veil but your product is more than just lines of shining well-oiled code
Read MoreHere is a complete end-to-end learning guide packed with hand picked resources for digital marketing and generating leads via reputation building
Read MoreIn the October of 2001, a news made a blip via Wall Street Journal lauding Dickinson College to be the "hottest college this fall" and a "college that served modern students of new era with traditional education". This was an inflection point in Dickinson College's history as such positive publicity in the most gruesome of times was critical.
Read MoreIn the past, H1-B visas has provided a tenuous yet somewhat walkable path towards living..
Read MoreThis post is a how-to guide in setting custom campaigns to track inbound marketing efforts.
Read MoreGoogle analytics has long been in the game, from small-time bloggers like me to marketing managers...
Read MoreAll the stuff I will be talking about
Read MoreCustomer development, start up failure and lessons I learned from it.
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